Sushobhan Mukherjee

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Saraswati Puja | Searching The Significance

Saraswati Puja is one of the first event worship / puja as per English Calendar.

Saraswati is the Hindu Goddess of wisdom, learning, arts, knowledge, music and speech. The Sanskrit word “Sara” means “Essence” and “swa” means “self.” Thus Saraswati means “the essence of the self.” Saraswati Puja is observed on the “Basant Panchami” (January/ February) day. Basant Panchmi is the significance of arrival of “Basant” (Spring) after winter season.

On this day, students, teachers, artists, writers, musicians and absolutely anyone connected to the world of knowledge, art and teaching, worship her. This day is considered auspicious for a child to start learning.

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Let us run through different aspects of this auspicious event.

Spiritual Philosophy

Saraswati is having four hands representing four aspects of human personality in learning; mind, intellect, alertness and ego.

She has Holy Scriptures in one hand and a Lotus (a symbol of true knowledge) in the second. With her other two hands she plays the music of love and life on the stringed instrument (veena).  She is generally dressed in white (sign of purity) and rides on a white goose (swan). She holds a book and a rosary in her rear two hands.

The lotus denotes of the Supreme Reality, and a white lotus is the symbol of supreme knowledge. Saraswati signifies her deep connection with Supreme Reality and knowledge (as she is sitting on a lotus). The white colour symbolizes purity and knowledge.

The rosary signifies concentration, meditation, and contemplation. A rosary in the rear right hand representing ego conveys that true knowledge acquired with love and devotion melts the ego and results in liberation (moksha) of the seeker from the bondage to the physical world.

The Goddess is shown playing a musical instrument which denote mind and intellect. This symbol conveys that the seeker must tune the mind and intellect in order to live in perfect harmony with the world to utilize acquired knowledge for the welfare of mankind.

The swan symbolizes the power of discrimination (the ability to discriminate between right and wrong or good and bad).


Amongst all the Hindu deities, Saraswati stands out as the most controversial. Saraswati appears through a veil of mystery in any popular ancient mythology such as Vedas, Puranas, Upanishads and so on.

In Hindu mythology, Saraswati is the youngest of the four children of the Goddess Durga. The ancient Vedas give a simplistic depiction of the goddess Saraswati. There she appears in the role of a river, the river Saraswati. The concept of the river symbolizes prosperity and fertility, which subsequently became associated with the Gods and Goddesses.

The later scriptures put Saraswati on the pedestal of learning and arts. The Vedas indicate the great significance of sound (naada), linking the entire creative process to the most potent symbol “OM.” The concept of sound, as the driving force of creation, gave importance to “word,” which consists of sound. Sound with it’s dynamic quality of creation, is pivitol to the image of Saraswati.

According to the Matsya Purana, Saraswati evolved from the mouth of Brahma.

God Brahma (the creator of the universe) was done with his task of creating the physical universe and earth. But there was chaos all over. Brahma was unaware how to bring order. Suddenly he heard an inner voice that knowledge could help him to achieve order. In effect Saraswati evolved from the mouth of Brahma.

Dressed in white, she rode on a swan, with books in one hand and the veena, a musical instrument, in the other. By way of sense, thought, understanding, and communication she empowered Brahma to control disorder into creation.

When she played the veena, he heard the soothing music amidst the roar of commotion. Chaos started taking shape; the sun, the moon, and the stars were born. The oceans started getting filled and seasons changed. The joyous Brahma then named Saraswati, Vagdevi, the goddess of speech and sound. Thus Brahma became the creator of the world with Saraswati as his source of wisdom.

On the contrary Brahma was amazed with her Beauty and grace and started pursuing her.  Saraswati was Brahma’s daughter since she was born from him. Hence this idea of him espousing her did not go down very well with her.

Brahma was carried away by her beauty and in effect he grew 3 additional heads in order to see her from any direction. Saraswati skipped into the heaven In order to escape from his ardent glances. So, Brahma grew a fifth head which had a neck long enough to go to the heaven. (How he lost the fifth head, is a separate story). Finally Brahma could convince her to marry him and promised her that through them, the living beings of the world would be born. She agreed.

Now, many years later, Brahma was to conduct a “yagna” in presence of all other the Gods. A yagna is a fire sacrifice where people clean themselves from impurity. A wife always accompanies the husband during a yagya. So, when the auspicious time neared, Brahma was looking for Saraswati and send a few brahmins to call her.  But declined since she was not ready and stated she would reach along with other wives. But Brahma got infuriated and engaged Indra to find him another bride – the first spinster he crosses. Indra found a maiden cow-shepherdess, Gayatri and finally she got married with Barahma. Saraswati stepped in alongwith other Goddesses at the time when the marriage was about to get over. In effect Saraswati became furious and immediately cursed everyone present there:

  • Brahma – no man would worship him except for one day every year (for setting a miserable example for the mankind i.e. getting a new bride even if the first wife was very much alive)
  • Vishnu – he would born 10 times in the ether and would be separated from his wife (for giving away the bride in marriage)
  • Shiv – he would lose his manhood (for giving away the bride in marriage)
  • Indra – he would be captured, detained and ill-treated by his enemies (for going forth to find the bride)
  • The Brahmins who conducted the marriage – they would never be rich and would have to beg to survive.

She left the hall immedaily after cursing alongwith other Goddesses though the other goddesses were interested to join their husbands. This infuriated Saraswati further and she cursed each one of them  :

  • Laxmi – She would never be stagnant at any place, she would keep moving around and be coveted by greedy men.
  • Indra’s wife – When Indra’s kingdom is usurped, the conqueror will want her to wait on him and treat him as Indra, else he would kill all Gods.
  • Other Brahmin wives – They would remain unfertile.

One version of the story says that after a while Saraswati returned to the hall modified the curses with apologizes. The other version says that Gayatri modified every one’s curses when the wives returned back to the hall, But the curses once spelt out, cannot be revoked. However, we do notice a few effects of these curses till date:-

  • Brahma – There is no temple in his name as yet.
  • Vishnu – was separated from his wife in all his births (though Laxmi and Vishnu are together eternally).
  • Shiva – though he lost his manhood, he is still worshipped and does have 2 sons.
  • Indra – was conquered and detained by enemies. But his son did rescue him.
  • Brahmins – though normally poor, find enough donors to support and provide enough for their daily living.

Tradition and Trends

Bengalis worship Goddess saraswati on the day of ‘Vasant Panchami’ (the spring festival) which is actually the fifth day of the ‘Magha’ month of the Hindu calendar ( I wonder how many of us follow Bengali/Hindu Calender other than enjoying the festival).

Saraswati Puja is normally enacted amidst chants of ‘mantras’ and ‘Shlokas’. Puja is performed by using sandalwood, ghee and burning of ‘Agarbattis’ of various types. Different fruits, “Nakul dana”, “Kadma”, “Batasa”, “Khelna” (different forms of Sugar), Khejur, Khoi with Gur, Coconut are offered to the Godess during Puja. Among other fruits, ‘Kool’ or Plums are offered to the goddess and later eaten as ‘Prasad’.

Bengalis don’t eat Plums before Saraswati Puja as an age-old belief. ‘Palash’ flower blooming in the spring season forms an integral part of this Puja.

‘Aamer Mukul’ or the mango flower, another occurrence of the spring season is also an essential element which is placed on the ‘Ghat’ or the small pot in front of the deity.

“Doat” (Inkpots), filled with milk (substitute of Ink) and bamboo quills are also being offered for her blessings and “Bel Pata” (bael leaf) are being used to write ”Mantra” next day morning after the puja. With that bael leaf and flower , the students start their study in full enthusiasm.

Bengalis wear ‘Vasanti’ or Orangish yellow clothes on this day to mark the beginning of the season “Vasanta’ or spring and also to represent the colour of the blooming mustard flowers in the fields of Bengal. Generally Bengali devotees blend “Kachi Halud” (turmeric) with mastered oil and apply on the skin before taking morning bath. This occasion is also very auspicious for the students as they don’t study for the day and keep their study books near the feet of the deity for her blessings which they believe is essential for their exams.

Bengalis celebrate a function called ‘Haatekhori’ on the same day where kids are made to learn writing for the first time using slate and chalk. Schools and colleges organize special prayers for this occasion for the students.

Often the Puja is hailed as the Bengali form of the Valentine’s Day with young, would be couples going in for a date and the ones without them to find their perfect soul mate. The Saraswati Puja is one of the most important socio cultural events after Durga Puja in the Bengali society that still invokes the excitement and passion of the young and new.


In my school days, this was one of the most important events in schools where the students were getting change to organize it. I still remember during our higher secondary our class was taking charge of the event and we spent lot of time organizing the same. The overall arrangement, procurement, designing, interiors, drawing, selection of foods, collection of money , distribution of Prasad and maintaining the discipline of the overall program were the initial learning with excitement and indeed  still remains a stepping stones of life.

Besides, I still remember in every Saraswati Puja in childhood, I used to go the Kolkata Book Fare (after the puja over in Home) in second half along with Parents. The kind of excitement on nurturing books, handing it and finally purchasing a bagful of books were really amazing excitement.


And yes we finally landed into the topic which the reader might have observed in almost all my articles.

Readers might be wondering what is the relationship here. There is definitely a connection.

Like all other Puja is Bengal, it is like a festival. The kind of small businesses, festive specific business rise during this small tenure is really amazing. The “ Murti” (idol of deity), different fruits, sweets, Khejurgur / Nolen Gur (molasses/ Jaggery prepared from new date-juice) , the accessory sellers,  and others boom during this 3- 4 days tenure and survive. The “spikes” of this kind of festivals (like so many others during the year), give them breathing space and they can survive and grow.

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23rd January | Time to Tribute ?

January 23 is an important Day for Bengal and India. One of our greatest leaders, Netaji Subhas Chandra Bose was born on this day in the year 1897.

Netaji devoted his entire life to only one cause and that was Freedom at all costs!

With the call of “Give me your blood and I will give you freedom” one man challenged the might of an empire and inspired a nation to join hands to free itself from the shackles of Imperialism. These were not ordinary words but these were the words that energized an entire nation!

Netaji was an embodiment of courage and an ardent motivator.  Netaji’s organizational skills and leadership qualities were impeccable. Netaji was strongly convinced that non-violent struggle would not be enough for total freedom for India, as he firmly believed “Freedom is not given, it is taken”.

Netaji was a great negotiator and had the unique capability of influencing the mighty and the powerful. He even garnered support from Hitler, as well as from the Emperor of Japan at a time when these two leaders were most powerful and fighting the rest of the world.

In the history of India’s struggle for freedom, one man stands out in all distinctiveness and a class by himself.

On his birthday, we must pay our heartfelt tributes and gratitude to one of India’s real Hero. His patriotic spirit should inspire generations of Indians across the length and breadth of our Motherland.

But the mystery still whispers in our ears “India’s most adored son has never returned home even after seven decades of independence. Can We Sleep in peace?”


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Bengal Global Summit 2015

Bengal Global Summit! 7th, 8th January, 2015

I had attended the program and spent two days and was seeing the all negative flairs across. Let it be people, media (print, digital media and so on).

“বাংলায় সম্মেলন, বিশ্ব জানে কি?” (Bengal Summit, Does world know?)

This was the heading of a premier Bengali Newspaper.

This was followed by different comparison with “Vibrant Gujrat” (even there was point to point comparison of both the websites).

I had posted in my Facebook page the below photograph.


I found lot of criticism on the same. Everyone (especially Bengalis) were laughing at it.

The below is the market buzz which currently permeates the general consciousness:

  1. Nothing can happen in Bengal.
  2. There cannot be any growth and hence no question riding on it.
  3. There are no significant industries and lot of existing industries are dying out
  4. Bengal needs good governance
  5. There is no industrial policy, land policy so that industry can be built.

I agree to the same. But my point is different. If we keep on shouting “হচ্ছে না, হচ্ছে না” (nothing is happening), will everything get changed?

During “TATA Nano” phase in Singur, we had raised voice against the ruling party (of that time) and this time everyone raising voice against “Singapore Visit”, “Sundarban Tour”, and “Bengal Summit”.

What do we want? Do we have any suggestion to improve? Any learned critic in their solemn criticism   having any plan to implement (which got stuck due to govt)? Did you try to execute a small task at your home/office/locality which can produce a change? Can you organize a Global Summit yourself in a big way next year and if yes, what do you need? Give us a plan. If no, then please keep your bile within your stomach.

I know there will be no answer.Instead we will keep on blowing negative vibes publicly which will bring down the image of Bengal and residents of Bengal.

The general approach in Bengal is to point finger, raise questions, cry, creep and complain.

But no one having any resolution plan. Rather it is always being thought that somebody else will solve it.

My dear friends, if it is our problem, we need to solve it. This has to be driven by common people like us transcending political affiliations.

We are comparing ourselves with Gujrat, Mumbai, Delhi, Chennai, Hyderabad, Bangalore and so on.

But was Bengal comparable with any one of them for even for last two decades?

The days of “চাঁদ সদাগর” (Chand Sadagar) went away long back. Bengal lost it’s courage (“দম”) for business around that time itself.

The situation of Bengal has not dipped down overnight. The condition has started its decline more than 50 years back (post segregation of east and west Bengal).

The issue lies with current culture, attitude, and philosophy of Bengali common man.


What do we understand in the summit? Why it is expected to be some vehicle to bring high value promise of investments?

Summit is a platform where fellow entrepreneurs can interact each other, may know each other in a deeper way. Does Bengal know what all things are happenings here? Sitting in “poor” Bengal, there are organizations doing business across the globe and earning valuable foreign exchange.

Overall level of expectations in Bengal is very high. Once employees join an organization they expect everything else except job exposure (like Office ambience, facilities etc.) and in effect prefer to join a larger organization where they might not be having any significant job (most sitting over bench and enjoy the days having good food/tea-coffee).

One of my good old friend had given me few contacts of business houses (neither he introduced me there nor thrown any light on any business) and in return he kept on criticizing me next two years for “আমি তো এতগুলো নাম্বার দিলাম, কিন্তু কিছুই পেলাম না” (given so many numbers, but did not get anything in return). He was not interested enquiring if any business actually happened   or not.

We had offered people to do businesses with us when few of them were having trouble in jobs (either was part of lay off or not able to sustain in the existing job), but they were in return was in the same mode “What I shall get”. Suppose he was getting 50K Salary in the Job, he was rather interested to secure at least 40K fixed and then join hands. There was no talk on “what he will give”.


Are we prepared for larger investments, big business and grow bigger than the other states?

No! This is not possible unless we can create an echo system of handshaking between each other. I have tried last four years collaborating with lot of companies, but not successful so far.

Believe me, if we need to grow big, we need to join hands.

As I have written in my other blog post (Want to be an Entrepreneur?), I met several individuals who started business since they did not find any other options. I had offered many of them an option – instead of opening a new start-up and add one more competitions, why do not we join hands and do businesses together.

I found hardly anyone interested in so. In effect there are plenty of small operators in the same domain fighting on prices with each other and leading to cannibalism.

Wrong Critiques

People always criticize anything and everything. That impacted   politics in a destructive manner. Opposition is bound to protest in every aspect. But if we want to grow in business, Govt, Political parties, Media, Common People all need to synergize and work for the common interest.


People keep on talking, Bengal has got immense intellectuals skills, talents in different spheres. Is it true? The education levels in Bengal has significantly dropped down and in effect there might be larger pool of engineers, but how many of them are employable or ready for work?

People say there are no Jobs in Bengal. But the situation is viewed through a wrong lens. In my organization and in several other organizations, I find immense job opportunities, but hardly get anyone who can be fit in or can have attitude to be mentored and make ready for the big leap.

Let us prepare ourselves first before thinking over the Big Industrial Growth.


It is a hallucination that nothing is happening in Bengal. Has anyone tried to stepped into the community and investigate what is happening instead of just discussing by the influence of print media and television channels?

Do you know we have several players in the echo system who can serve almost any domestic or global needs? Few domains are listed below:

  • Data Centre built and management
  • Data Visualization
  • Game Development
  • Animation
  • Translation and cross cultural consulting
  • Customized Software development
  • Web Based Agile ERP
  • Social CRM
  • Embedded Technologies
  • Skill development for employability
  • Digital Media Marketing
  • Mobile Apps Development
  • Big Data Analytics
  • Cloud technologies
  • System Integration
  • Network Audit, Process Consulting

There are players having several products/services which are being appreciated across the globe and they are delivering this being based in Bengal.


My observation is that   growth of Bengal is bound to happen due to a natural phenomenon.

North, South and West are already in the growth path and will become saturated shortly. But Bengal and other eastern states are still virgin and investors/businesses will have no option other than investing here.

Bengal can be thought of an eastern hub which is surrounded by Bihar, Orissa, Sikkim, Jharkhand, Chhattisgarh and Seven Sister States in North East along with Nepal, Bhutan, Bangladesh and Myanmar.

If projected, planned and synchronized with the surrounding, Bengal will need Commercial Data Centres, Submarine Fibre Optic cables and in effect will connect South-East Asia corridor.

Can anyone of you put up your thoughts how we can stitch it together along with Govt and different association like TiE, NASSCOM, CII, BNCCI, FICCI, IAN, NEN and so on.

Now the session is open of discussions. If we have to clean the dirt we have be in the dirt. We cannot escape and criticize.

This might be effective if we can think positive, raise the positive and think of doing it together.

You may share your constructing thoughts and suggestions in my mail ( to take the same forward.

Let us celebrate entrepreneurship in Bengal.


** Below video may be watched as published in the summit



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Mobile/Smartphone, Television, Laptop, Desktop, Tablet!

Can anyone raise hands who spends a day without anyone of these?

My guess there will be none. There can be exceptions. But that will prove the rule of the game only.

Imagine you have a smartphone with 3g connection. I have seen people to check the smartphone every 30 seconds in expectations of email, Facebook message, tweets, whatsapp news. People seating in a informal meet, movie hall, even on seating in restaurant people found to be busy with smartphone instead of talking fellows face to face. In case nothing is found, they play games to reduce boredom.

In a replace week end, assume you are seating idle at residence. It will be an impossible claim that you will not surf through TV channels (yes channel surfing coz I found majority of the people keep on changing channels frequently instead on sticking to one).

The leisure time spend today is surfing internet today through laptops, desktops and tablets.

In the era of computers, all official works are associated with computer. Hence that can not be avoided.

More precisely, let it be official or personal either of gadgets mentioned above are very close friends to us (except the sleeping time).

These all are screens and we are getting addicted towards it day by day.

Is it wise to be screenagers? (Wiki definition for Screenager : “A teenager who spends time in front of the screen of a personal computer or video game console”).

Life is a wide canvas and it is having much larger aspects than Screens. Lets not ignore it. Lets enjoy life and unveil it’s true flavors instead of spending majority of times towards screens.

Thought of the day!


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বাংলার বাজার (Bengali Bazar)

Writing one more Blog in Bengali after few months now. This is on traditional Bengali Bazar. I regret for the discomfort for the larger audience who do not understand Bengali. But I was convinced that the philosophy can be expressed better in Bengali. However , this can be translated later in English for the benefit of the larger audience.

আজ সকালে বাজারে গিয়ে মনে হল বাংলার এই আসাধারন অভিজ্ঞতার বিষয় পাঠককূলের জানা দরকার । বাজার একটি বিশ্বজনীন ব্যাপার । ভারত ও বিশ্বের যে কোন শহর বা গ্রামেই তার উপস্থিতি । কিন্তু বাংলার বাজারের যে প্রানের স্পন্দন, তা বোধ হয় অনেক ক্ষেত্রেই বিরল । আজকের শপিং মল সংস্কৃতির মাঝে কজন ই বা সকালে থলি হাতে বাজারে যান?

আজকের হোম ডেলিভারির যুগে কজনই বা উপভোগ্য মনে করেন বাজারের এই আসাধারন অভিজ্ঞতা ? নাকি বাড়ীতে বসে প্রয়োজনীয় সামগ্রী পেয়ে যাওয়া টাই বাস্তব সম্মত মনে হয়?

কিন্তু নিজে দেখে, ঘুরে , পছন্দ করে, বেছে, দরদাম করে কেনার মধ্যে যে আসাধারন আত্মিক সুখ অনুভুত হয়, তা কি অনলাইনে, শপিং মল , হোম ডেলিভারি তে পাওয়া সম্ভব?

যে ধরনের বাজারের কথা বলছি , তার কিছু ছবি নিচে দিলাম ।

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বাংলার বাজারের বিশেষত্ত হল টাটকা সব্জি এবং মাছ।

লাফানো জ্যান্ত মাছ কেনা একটি বিশেষ অভিজ্ঞতা । আর শুধুই রুই , কাতলা নয়, বিভিন্ন ধরনের মাছ । যেমন তেলাপিয়া, ট্যাংরা, পারসে, তপসে, ভাঙ্গর, গুজরালি, কই, শিঙি, মাগুর, আড়, বোয়াল, ইলিশ, বেলে, লটে, পমফ্রেট, বাটা, ভেটকি, চিংড়ী, চিতল, মৌরলা, পাঙ্গাশ, চাপিলা, খয়রা এবং আরো কত কি ।

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এর মধ্যে বেছে ঠিক মাছ কেনা টাই অভিজ্ঞতার ফসল । যেমন বাটা আর মৃগেল, তেলাপিয়া লাইলনটিকা্ এর তফাত । এর পর আছে একই মাছের মধ্যে বৈচিত্র যেমন গুলশা ট্যাংরা, বজুরি ট্যাংরা ইত্যাদি ।

তেমনি সব্জি বাজার । এত রকমের তাজা সব্জি যে সকলই কিনতে মন চায় । পটল, লাউ, মোচা, চালকুমড়ো, কুমড়ো, ভেন্ডি, ঝিঙ্গা, উচ্ছে, আলু,পিয়াঁজ, মুলো, মিষ্টিআলু, ওল, কচু, বীট, গাজর, বরবটি, বিন, ফুলকপি, বাধাকপি, স্কোয়াশ, টমেটো, লেবু, সজনে, ইঁচড়, বেগুন, পিঁয়াজকলি, কড়াইশুঁটি ইত্যাদি ।

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এই বাজারে বাজার করতে গিয়ে উপলব্ধি করি আমাদের বাবা, ঠাকুরদাদারা কেন দু হাত ভরে বাজার করতেন। আমার তো মনে হয় সবই কিনে ফেলি । এবং যথারীতি বাড়িতে যতটা দরকার, যা যা দরকার, তার তুলনায় বেশী কেনা হয়ে যায় ।

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Want to be an Entrepreneur?

I have been hearing the buzz on Entrepreneurship during my journey so far.

There are colleges who taught entrepreneurship and mentor people to start their own. Government, Institutions declare policies, schemes to promote entrepreneurship. There are seminars to encourage entrepreneurs.

I was being asked by lot of my friends if I am able to earn the same salary what I used to earn during my job (they felt me “mad” as my answer was “no” always, though no one told me the same on the face).

Majority of them appreciated me for being courageous to leave job and start a business. They also expressed their aspirations/ willingness to become an entrepreneur. But they could not do it due to lot of their liabilities and commitment/dependencies towards family (as if I do not have!).

Few of the aspirants wished to adapt a safe approach to explore the business parallel till the time he / she could earn the same/Decent monthly amount.

I met, I know people stated business once they lost job or had problems in job. Even I found people went back to job (or searching job) after spending (or exploring) few days in business.

This blog is not to criticize people. But I have narrated above facts to establish “Entrepreneurship” is being treated as an “Option”, not “Choice” at least in India. Success is measured in terms of figures. I had been asked several times by several people “what is the turnover”, “How many people works in my organization”, “Where is my office” etc. I had faced questions by jobseekers if my company holds “PF/Gratuity/ESI”. The socio economic condition is not in favor of entrepreneurship. The bride/groom will have better mileage if he/she is working in Big4 instead of running a startup.

Entrepreneurship cannot taught. It is not easy, it is not rosy as always projected. It is never safe and secure.

It is not only by heart or mind. It is a combination of the same. If you do not have risk taking appetite, you should not be in business. You will be at the edge of steep mountain slopes even if you are utmost prepared. But your best performance will reveal only when you are at gun point.

Entrepreneurship is not magic. Nothing can happen overnight even if you have best technology, service or product. Hence patience is important. Holding the fort, sticking to the vision are essentials for the balls to roll at right time.

Entrepreneurs are the king of his/her kingdom (even if it is a single person enterprise). It needs courage, big heart, fighting spirit, sixth sense, team building capabilities, adaptability, flexibility, manageability and so on.

These come from inside. The power/spark is within. It is inborn. It cannot be created, taught, trained, and polished.

Friends, take decisions carefully. Ask yourself “Why you want be an entrepreneur?”. If your soul responds back “you have nothing else to do”, please hold yourself. Entrepreneurship is not meant for you.

Dudes, do not think me negative as I am discouraging. But trust me this is the truth as I have learned through my journey in a hard way.

Would love to know fellow entrepreneurs feedback.

Let relish entrepreneurship! This is a journey for life.


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Data Trends 2015

Happy New Year Friends!

Year 2014 was flooded to datas. We were floating among datas and the trends were evolving and breaking all of it’s past benchmarking.

Few of the data patterns of 2014 are listed below as I read in different channels:

  • Facebook users shared more than 17 million ice bucket challenge videos to support ALS research, reaching 440 million people, who racked upto 10 billion views
  • The final match of the 2014 Fifa World Cup spurred a record worth 618725 tweets/minute and 280 facebook interactions
  • University of Sao Paolo in Brazil deployed first and largest private cloud in Latin America. They consolidated 150 datacentres to 6 datacentres (reducing storage requirements by 90% despite 30% growth in Data)
  • Based on Data from NASA’s Kepler Mission identified an unprecedented batch of 715 new planets, bringing the total known planets to nearly 1700.
  • The Winter Olympic Games in Sochi generated a record of 102000 hours of TV and digital broadcasting (4.1 billion viewers)
  • Chinese e-commerce giant Alibaba manages n average of 11.3 billion orders every year (231 million active buyers). In September, it enjoyed the largest IPO in US history, raising $21.8 billion.
  • Elien DeGeneres’ celebrity-filled selfie at the 86th Academy Awards racked up more than 2 million retweets before the end of the telecast, breaking Twitter records.
  • In February, the simple mobile game Flappy Bird reached 50million downloads over 100 countries.
  • Within an hour of U2 offering their single “invisible” for free in a Super Bowl XLVIII ad, the song racked up more than a million iTunes downloads.

Data moments will evolve and exceed last year’s pattern as well this year. Let us keep our eyes open and watch how the hype of Big Data becomes actionable this year.

Ideally this year should converge, automate and integrate the Big Data.

With the growth of unstructured data new types of distributed, scale out storage might be in need keeping data analytics in mind. The adoption of hybrid clouds (the combination of private and public cloud) should be gaining momentum in this year.

Data centres are expected to be infinite where Racks will get denser, performance per kilowatt will increase and smaller data centers will be able to handle more. The change will emphasize logical growth without physical growth.

With personal clouds and shrinking data centres the mobility will become easier to meet the needs of consumers.

In 2015 we are expected see a shift towards data-driven cultures in case we truly want to reap all the benefits of Big Data Strategy. Analytics will become deeply, but invisibly embedded everywhere.

Data storage has become so cheap these days, that organizations can almost store any data they want, whether they will immediately use it or not. Having a data lake, gives users instant and easy access to all that data and you don’t need to design a data model beforehand. Data lakes are relatively new, but in 2015 we will see more organizations experiment with data lakes.

Let us ride the Data Wave, evolve , sync with the trend and get ourselves aligned with time and get the utmost benefits.

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