Sushobhan Mukherjee

Net neutrality ! And life?

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Readers are already started thinking what is the co-relation between “Net neutrality” and “Life”? Or at all there is any co-relation?

Yes, there is a deep co-relation.

We got concerned on service providers control on our internet usage and concern is genuine.

But what about other aspects of life? Are they out of influence?

Are we able to eat, drink, read, invest, see, think, travel, buy as per our choice, as per best price-performance?

Sorry my dear friend, we are not. We are being controlled, induced, directed by others for their own interest.

Still not able to connect? Not able to believe?

Need examples as a proof of the concept.

Our child are deeply addicted with two / three of the major brands of the market. We take the decision based on the company advertisement that their product will help the child grow faster than the competition (and those are consumed by some celebrity).

The impact of Two minutes food already we have seen.

We get carried away with the promotions. 50% discounts, 50%+40%, flash sales, big billion day, Wednesday offers and so many others factors influence our thought process and enforce us to buy things in either poor quality or unwanted in nature. But we hardly feel it.

Let it be politics, news, books, flats, mutual funds, computers, medicines, education you name it. Nothing is out of influence.

We can only see what is being shown to us. Seems like a magic which puts us on the hallucinated world.

Lot of us have got messages in social media that only 2 minutes noodles was not culprit. Lot of other stuffs starting from baby foods, chips, cold drinks, instant foods, Lozenges, Cadbury,  balms, medicines are highly dangerous for human beings. But why only 2 minutes noodles is being picked? What about others? Don’t you feel some bigger story is behind this 2 minutes noodles case beyond the food quality issues?

You might have seen the movie you disliked most have also done major sales.

How can we have thought neutrality? How we can protect ourselves from the external influences to take decision independently?

This is the only way to have Life Neutrality.

How? Billion dollar question. Love to have reader’s feedback.



Author: Sushobhan Mukherjee

Co-founder and CEO of Prime Infoserv LLP, one of the leading System Integrator and IT-space consulting ecosystem of Eastern India working with top pan-Indian and global brands. 18 years of experience in the domain and is a key industry voice with memberships in Indian premier IT trade bodies like NASSCOM and TiE. A bootstrapping enterprise-builder with a high flair for teaching and mentoring.

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